10.25.09
Connect the News with Press Release Creation
In terms of press release creation, the first question asked is why is the story newsworthy? The only reason journalists care is if its news that interest’s their audience. If you can’t prove why your story is important, you’ll be sunk before the words ever hit a computer screen.
Quality press release creation spells out why the story is important from the beginning sentence. Provide useful information about the product with direct words that command attention.
Attention doesn’t mean salesmanship. If a press release sounds like it just has something to sell, chances are it will just get deleted or hit the trash can.
Starting with direct, strong language, quality press releases clearly state the story from the first headline and lead paragraph. If the journalist doesn’t know why he or she should keep reading, you’ll be lucky If you end up as scrap paper.
Make sure your press release illustrates the relevance of your story through concrete examples. Make sure the illustrations directly relate to the media branch’s market. Answer the question of why their audience should even care in the first place.
Stick to the facts. Press releases that embellish lose the media’s trust. Once you’ve lost their trust, you can never recover.
Quality press release creation always avoids the hype. This is an immediate give away that your story doesn’t add up to the journalist’s attention. If your story is worth their time, you should be able to illustrate it in concrete language that sticks to the facts.
Good press releases stick to angles that are timely. In the journalist world, timing is everything. Late news smells like bad cheese. The deadlines journalists face are tight, which makes the news always hungry. Feed the hungry with concrete, factual stories that hook the interest. As news is shared, hooking the right media outlet is the first step to getting the world to listen.
Looking to find the best services for press release creation, then visit more of Trainor’s blogs to find the best advice on press release services and how they can work for you.
